The nationwide campaign launched by Garden Organic, will target a growing band of people that want to have a go at growing their own food for the first time. The campaign, the One Pot Pledge, aims to help gardening newcomers to grow an edible crop by using simple steps and clear advice to encourage and enthuse them.
Through the campaign Garden Organic will encourage 30,000 people to make the One Pot Pledge and sow, grow and harvest their own food for the very first time in 2010.
Growing food, even on a small scale in just a pot, gives people the chance to connect with the food they eat. As well as saving money and encouraging healthier eating, growing fruit and vegetables also helps people to make more sustainable food choices.
As well as providing simple and clear guidance, Garden Organic also wants experienced gardeners to join the campaign as “Gardening Gurus”.
It hopes that gurus will encourage and support those with less experience to make their first attempt at food growing a success.